Sri Lankan Excellent Products don't get good "Online" Exposure !!

Sri Lankan Excellent Products don't get good "Online" Exposure !!

Lankan Ceramics are the BEST !! But we are going down on sales.

Sri Lanka’s ceramic industry boasts a history dating back several centuries. The country’s historical ruins bear testimony to the rich diversity of ancient craftsmanship and the skills of the craftsmen themselves. The distinctive designs and exquisite elegance of the ceramic products manufactured by the Sri Lankan ceramic industry today vividly illustrate the influence of this rich heritage.

Sri Lanka supplies quality ceramic products, mainly

  • Porcelain tableware
  • Porcelain ornamental ware
  • Glazed wall and floor tiles

to discerning buyers in the world market. Among these buyers are the USA, Australia, Italy, Germany, UK, France, Canada, Netherlands, Japan and Singapore.

Porcelain Export Sri Lanka - 2010 (reference : http://www.srilankabusiness.com/trade_info/srilankaproduct/ceramic.htm)

Porcelain Export Sri Lanka - 2010 (reference : http://www.srilankabusiness.com/trade_info/srilankaproduct/ceramic.htm)

Minimize marketing Costs, Focus on “WEB” for buyers

We are clearly going down in sales. But I feel the industry can boost its sales through Online Marketing. Of-cause this will be valuable information for number of CEO’s in sri lanka who are pioneers in this industry – let me hand hold you !!

Here is the bitter truth, can following sites impress a buyer ?

I feel these companies have neglected their web presence. Unknowingly losing many opportunities and sales. Following are the companies who are pioneers in this industry.

Hope this will explain how bad they do on web sales ! Some of cause do look good, but very badly optimized for sales.

Art Decoration International (Pvt.) Ltd.

Art Decoration International (Pvt.) Ltd.

Dankotuwa Porcelain PLC

Dankotuwa Porcelain PLC

Lanka Tiles PLC

Lanka Tiles PLC

Lanka Walltile PLC

Lanka Walltile PLC

Midaya Ceramic Co. Ltd

Midaya Ceramic Co. Ltd

Noritake Lanka Porcelain (Pvt) Ltd

Noritake Lanka Porcelain (Pvt) Ltd

Royal Ceramics Lanka PLC

Royal Ceramics Lanka PLC

Royal Fernwood Porcelain Limited

Royal Fernwood Porcelain Limited

Sprint Tiles Exports (Pvt) Ltd

Sprint Tiles Exports (Pvt) Ltd

First Step is the appearance. Create a good one.

I wanted to present how I will be happy to see their sites. So let us pick one company, “Dankotuwa” a company I admire a lot – See how I have improved their website look and feel. I can guarantee you follow my steps and your web site will be the best selling tool for you.

How we would Design Dankotuwa Website

How we would Design Dankotuwa Website

Form Your eMarketing Team !

Let me tell you something. I do my sales 100% online, Archmage was built with 5 individuals who had no contacts all. Now after two years and with only doing online marketing we have a great client base. My company I’m the CEO and also the eMarketter, if I could have done it alone just imagine if you can have a team !!

Sri Lankan Online Marketing Team

Sri Lankan Online Marketing Team

Common mistake you would do is taking your Offline Marketing Team to pitch online sales. I would encourage to put somebody who know how to do online sales and of-cause limit his scope only to do online marketing. In sri lanka we take a guy and asks to do everything, finally he falls short on all ends.. sigh!!

This industry needs Contacts, Big Sales, Trusted Buyers.

One-thing I’m so confident on Pocilane/Ceremic industry is because its just like my industry. In software industry we need good outsourcing partners. If we can deliver good quality even being little expensive won’t be a problem. Once we found a good trusted partner we get routine business.

Like us – you in ceramic industry rely on good buyers. Its all about building good contacts. Its takes time and holding on to the contacts for a long time.

Three places you need to hang around,

  • World’s Largest Professional Network | LinkedIn
  • Business Directory, Lead Generation, Find People | Spoke.com
  • Company Profiles & Company Information | Manta.com

If you can search me I’m a PRO member of all of them.

Once my privios company CEO asked : Niro, how do you find international Outsourcing Partners , contacts ?

Answer : ah.. simple, they find me on LinkedIn ;)

Be there when Buyers Search You !!

Here are the list of top B2B market places. Visit them and see how many you have profiles with.

Alibaba.com -
Details:  Import and export trade leads and opportunities.

SOLDOUTEASY.com -
Details:  Provides sourcing information to volume buyers and integrated marketing services to suppliers.

Made-In-China -
Details:  Trade Directory of China products, China manufacturers, China exporters and China suppliers.

Ec21.com -
Details:  Import and export trade leads and opportunities.

ECplaza.net -
Details:  Designed to offer Internet based services, where trading firms around the world can engage in business without any barriers in terms of nation, region, or language while promoting global trade community.

Diytrade.com -
Details:  B2B online trading platform in the world with over 1 million products.a merchants’ favorite website for product sourcing and selling.It was launched with the name eBigChina.com in 1999 and renamed to DIYTrade.com in May 2006.

Busytrade.com -
Details:  BusyTrade, B2B trade leads marketplace, China Products, China suppliers, company directory, trade directory, importers and exporters directory, China manufacturers !

Free b2b website -
Details:  Marketplace for small and mid-sized businesses.

Taiwan Commerce :
Details:  Specializing in the promotion of manufacturers, products, suppliers, exporters, traders, importers, company, directory, portal, marketplace, globalsources, machinery, industry, business, trade leads, bulletin board and trade information.

Eceurope.com -
Details:  A business to business trading hub for Europe.

Ecvv.com -
Details:  A leading China B2B marketplace, offers China manufacturers directory, product catalogs and trade leads to global importers and exporters. The B2B platform is your portal of products, manufacturers, suppliers. And use our free trade resources for developing your new business online today.

Foreign Trade Me -
Details:  Is A Big Glocal B2B Marketplace,For providing Foreign Trade,Global B2B Trade Leads,Trade Company & Products,All This is Free,And It Is A Bread-And-Butter Free Trade Forum. Trade Me.

Taiwan External Trade Development Council
-
Details:  TAITRA, a non-profit trade promotion organization in the Republic of China on Taiwan. Lists businesses and trade leads.

IndiaMart.com -
Details:  Online guide to businesses in India.

Great Indian Bazaar -
Details:  Trade Point and product directory for Indian manufacturers and exporters with largest catalog of Indian goods.

ExportBureau.com -
Details:  Global export company and product directory. Includes exporter resource and information service.

Chinapages -
Details:  On-line global business opportunities.Website

Worldbid -
Details:  Facilitates international trade by providing qualified import/export trade leads.

The Mellinger Co. -
Details:  The Mellinger Co. promotes Import Export, International trade, trade leads Bulletin Board, trade lead data base, traders web sites, and business opportunity services.

AllactionTrade.com -
Details:  Allactiontrade.com was launched with the aim of providing really workable and effective Business to Business solutions, with head offices is located in Hong Kong major Business countries like China, India, Malaysia, UAE

Ethrough.com -
Details:  Portal service site for electronic commercial business.